Titta Pitman, Master of Science in Economics and Business Administration, will defend her doctoral dissertation in the field of International Marketing at LUT on November 1 at noon, in auditorium 1318 and online. Her dissertation is titled Digital transformation as a driving force in business-to-business sales management. Professor Heikki Karjaluoto of University of Jyväskylä, Finland, will act as opponent. Professor Anssi Tarkiainen of LUT University will act as custos.
The dissertation has been published in the Acta Universitatis Lappeenrantaensis research series number 1165 of the university ISBN 978-952-412-155-2, ISBN 978-952-412-156-9 (PDF), ISSN 1456-4491 (Print), ISSN 2814-5518 (Online).