Publication type
A4 Conference proceedings
Author(s)
Heini Vanninen, D.Sc. (Econ. and Business Administration), is a Postdoctoral researcher at LUT University, School of Business and Management. Her research interests are interdisciplinary, covering areas related to international entrepreneurship, digital marketing (social media, influencer marketing) and organizations in the digital era. She teaches bachelor's and master's level courses at LUT University on topics related to digital marketing, services marketing and customer experience management and international business.