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The research team of International Marketing focuses on studying digital transformation and sustainability in international marketing to create solutions and provide value for organizations, customers and other stakeholders.
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Research areas
- International marketing & entrepreneurship
- International marketing & innovation management
- Strategy and adoption of digital marketing technology
- Sustainable consumer behavior
Group members
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Anssi Tarkiainen
Full professor (tenured)
Business Studies
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![](/sites/default/files/styles/square/public/profiles/Liisa-Maija_Sainio_103123_1653309876.jpg.webp?itok=eBdGT6SU)
![](/sites/default/files/styles/square/public/profiles/Jenni_Sipil%C3%A4_100133_1606501207.jpg.webp?itok=SzC-WYyt)
Jenni Sipilä
Post-doctoral researcher
Business Studies
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Jarkko Niemi
Assistant Professor (Tenure Track)
Business Studies
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Jaakko Metsola
Post-doctoral researcher
Business Studies
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Maria Uzhegova
Post-doctoral researcher
Business Studies
![](/sites/default/files/styles/square/public/profiles/Heini_Vanninen_100978_1653304038.jpg.webp?itok=nv7ubt8B)
Heini Vanninen
Post-doctoral researcher
Business Studies
![](/sites/default/files/styles/square/public/profiles/Titta_Pitman_13984950_1653313965.jpg.webp?itok=UbkK64Qs)
![](/sites/default/files/styles/square/public/profiles/Kaarina_Vieru_14039580_1704727325.jpg.webp?itok=NnwmOG7n)
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Projects
Consumers' conflicting reactions to sustainable consumption
Eeva and Emil Tanninen's doctoral cooperation