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The research team of International Marketing focuses on studying digital transformation and sustainability in international marketing to create solutions and provide value for organizations, customers and other stakeholders.
Research areas
- International marketing & entrepreneurship
- International marketing & innovation management
- Strategy and adoption of digital marketing technology
- Sustainable consumer behavior
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Group leader
Group members
Anssi Tarkiainen
Full professor (tenured)
Business Studies
Kristiina Lahdenranta
Associate professor
Business Studies
Jarkko Niemi
Assistant Professor (Tenure Track)
Business Studies
Jenni Sipilä
Assistant Professor (Tenure Track)
Business Studies
Ekaterina Albats
Post-doctoral researcher
Business Studies
Jaakko Metsola
Post-doctoral researcher
Business Studies
Titta Pitman
Post-doctoral researcher
Business Studies
Roman Teplov
Post-doctoral researcher
Business Studies
Maria Uzhegova
Post-doctoral researcher
Business Studies
Heini Vanninen
Post-doctoral researcher
Business Studies
Alexander Myers
Junior Researcher
LBS Platforms
Projects
Consumers' conflicting reactions to sustainable consumption
Eeva and Emil Tanninen's doctoral cooperation
